7 ELEMENTS to fully align your sales & marketing BY PIPELINERSALES INC. The customer’s habits and the world of sales itself have changed, leaving holes in sales strategies – especially between sales and marketing. 70%: OF THE BUYERS’ JOURNEY HAPPENS BEFORE A PROSPECT GETS IN TOUCH WITH A SALES REP If you want to improve the performance of your sales force, you need to ensure marketing activity is giving them an advantage. BUYER’S JOURNEY GET ON THE RADAR OF YOUR IDEAL CUSTOMER Well-positioned and targeted content will help your business enter the conversations and discussions prospects are already having.
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