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HOW TO DEFINE “BRAND”

A brand is a person’s gut feeling about a product, service, or organization. Brands are defined by individuals – not companies or markets. Because people are emotional, intuitive beings, it’s what they say it is. A set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product […]

Branding

An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who […]

What Employers Can Do To Prepare for Emergencies at Work

Is your business prepared for workplace emergencies? As vaccination rates increase and your business reopens with customers and employees returning to shops, offices, and worksites, it may be time to refresh your emergency plans and protocols. Here are a few ideas to help you plan for emergencies at work, whether it’s a COVID exposure, a […]

When Should a Small Business Change Its Legal Structure?

Most small businesses start out as sole proprietorships or general partnerships. These default legal structures provide a framework for businesses that start before all the pieces are in place. While these default structures can work for small businesses, a different corporate structure may work better for your company as it evolves or grows. While forming […]

If You Dislike Paying Taxes, You’re Going To Love ESOPs

Ben Franklin famously said that the only things certain in life are death and taxes. But that’s only because ESOPs weren’t invented yet. While there is a growing appreciation for how ESOPs help boost productivity and build wealth for employees, their power as a tax shelter is sometimes overlooked. “There are some amazing tax benefits that can accrue to a […]

How to Raise Money for a Business

As exciting as it is, starting a small business can get expensive. According to our annual Small Business Trends survey, 64 percent of small business owners spent up to $100,000 to acquire their dream business. Not many people have access to large amounts of cash to finance those kinds of purchases. That’s why financing options abound […]

Digital land in Decentraland sells for $913K… to a virtual property developer

A virtual real estate investment firm has a new platform record for the most expensive digital land plot in Decentraland’s metaverse after spending $913,000 on 259 parcels. A virtual plot of real estate situated within the Ethereum-based open-world game, Decentraland, has sold for more than $913,000 — valuing the intangible property on par with the […]

The 15 Best Sunglasses of 2021, According to Optometrists

Keep your eyes safe with these top picks – Even if you have the right shoes, jacket, and the most comfortable pack, skimping on sunglasses can make for a long day of squinting followed by an inevitable headache. Don’t let the sun ruin your day. Rather, invest in the right pair of sunglasses for your […]

80 Greatest Fashion Quotes of All Time

From Coco Chanel to Marc Jacobs and Bill Cunningham, words to live by from fashion’s greatest forces. It can be difficult to articulate the power of style and fashion through words, but these icons managed to do so with quote-worthy, inspiring words of wisdom to live by. From the greatest fashion designers to legendary models […]

201 Blog Post Ideas

If you’re looking for inspiration on how to come up with your best blog post ideas that’ll actually bring in more of your target readers (and customers), then you’re in the right place. Blogging remains one of the most powerful ways to connect with your audience and drive them to action today—making the blog post ideas you […]

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