Equal Measures of Opportunity and Danger

The World Wide Web 2021

Equal Measure of Opportunity and Danger

The Internet is no longer an undiscovered country, it is now a virtual country. In fact, at any given moment there are more people online than the population of any single country. We are addicted to the World Wide Web.

A cartoon man holding a pointer in his right hand.

In the Internet’s wake, the opportunities are nearly limitless, likewise the benefits for mankind at large. This thanks to the success of the Internet in delivering increasing communication, sharing, and knowledge globally.

It’s incredible what we are seeing unfold before us.

However, this limitless opportunity is contrasted by the clear and present danger of legal minds feverishly adapting established, yet conflicting laws to regulate fair and equal trade locally, nationally, and internationally.

From contract law to tax law, lawmakers and lawyers are anxious to apply many of our existing laws and a collection of new laws to Internet commerce. Learn more; click here

A chief concern, trends pointing to as many as one in fifty American small businesses falling victim to a lawsuit for real or imagined website disabled access issues over the next five years.

Meanwhile, the problem is real.

More than 50 million people in America are disabled. Many require special assistance to access the Internet or use a website. The disabled have the right and the need to use the Internet with the same ability to access it as any person without a disability.

Likewise, for merchants, the disabled represent a trillion-dollar market.

The stage is set. The lawyers are creating paper, precedence, and real danger.

The law provides no warning, grace, or relief.


The Only Solution ~ 100% ADA + WCAG Compliance

The law requires that website owners resolve the problem by meeting conditions that are both unclear and create a serious financial burden on business operating costs to comply. Worse, the best attempts to comply, still land many in court regardless.

The winners, unscrupulous lawyers.

The losers, small businesses, employees, the disabled, and communities at large.

If it had been as simple as adding an ‘icon’ to a website to comply, things would never have escalated to this crazy unbalanced legal danger.


What we Need from a Merchant to Participate

Our plan solves accessibility and eliminates the “risk” by providing a three-part program that completely mitigates the problem. Based on a Win-Win-Win-Win solution, merchants, the disabled, and the community at large share in a bright future of cooperation.

Interstate emblem in Red, White and BlueThis is simple, Merchants need only:

  1. Execute a donation contract with a nonprofit; (see details below)
  2. Provide a copy of the donation receipt to Mahalo.Market;
  3. Add some legal pages to the website (disability stuff);
  4. Add widget code to the front page of the company website;
  5. The company website developer makes minor adjustments to the website;
  6. Add company products to: Mahalo.Market White Label;

• The website is now 100% accessible to all disabled persons;
• The website now enjoys FREE ADA website protection.

With this plan, the disabled win, small businesses win, nonprofit disability-focused organizations win, and society at large wins even bigger.


  • Lifetime use of the ADA widget on the website;
  • Free listing of products on Mahalo.Market White Label (MMW);
  • 10 Credits for PAL, 1 credit + sale closing fees = One PAL Session; **
  • A press release about the website participation 2x annually;

In short, we provide a total solution, and we guarantee free defense assistance if any participating business faces a lawsuit.


The Benefits and Costs

Sample Image of Disability Access WidgetFor Merchants: This is not insurance, but it is very close.

  1. 100% Technical and physical solutions to the problem;
  2. Merchants tap into over 50 million disabled Shoppers;
  3. We will intervene to defend at law on behalf of any Merchant;

For the Disabled:

  1. Unrestricted access to goods and services Merchants offer;
  2. PAL where applicable at no cost;

For the Nonprofits:

  1. Billions in donations (focused on disability programs);
  2. A 100-fold increased awareness of these important charities;


Cost Breakdown

There are substantial costs associated with this program.

To start, Mahalo.Market invested in the development of a “Universal Website Accessibility Widget”, which must be maintained and upgraded regularly.

Additionally, we have and will continue to invest in ongoing research regarding compliance and case law concerning disability lawsuits.

Development of the Mahalo.Market White Label Marketplace, designed and built specifically for use by the disabled. A program foundation, ensuring that the disabled have the ability to research and purchase any product produced by any participating merchant.

Mahalo.Market created the PAL program (i.e. “Personal Accessibility Liaison“), designed to work in conjunction with the Mahalo.Market White Label Marketplace and Participating Merchant websites to provide the missing link between technology and the human touch where the disabled are unable to access anything on participating website.

Cost to Participating Merchants:

The merchant executes a donation contract for annual donations to a participating nonprofit in their local community. This donation will aid the function of the subject nonprofit, and will hopefully renew continuously thereafter. Website protection will likewise continue as long as the company donations continue.

Cost to Participating Nonprofits:

For each donation contract received, the receiving charity will pay a “one-time” $250 fee to Mahalo.Market.

While the program continues indefinitely, this “one-time” fee will cover the “subject charity” portion of the cost to provide the ongoing service.

The remainder of the ongoing cost will be paid by Mahalo.Market.

Cost and Benefits to Mahalo.Market;

  1. Cost: Beyond the initial fee, the ongoing costs of PAL;
  2. Benefit: The positive relationship created by the service to merchants;
  3. Benefit: The assumed SEO value, of the “ICON” placed on merchant pages;
  4. Benefit: The assumed positive news coverage;

How Our Program Fees are Applied:

The one time $250 per merchant program fee is applied as follows:

$100 = paid to the agent connecting the merchant to the program (one-time);
$100 = a deposit to cover included PAL solution credits (ie; the first 10 PALs);
$50 = administrative costs (inc. software and program dev + update costs).

** It is possible that a Merchant will require an excessive number of PAL service appointments. In this case, they may need to pay the extra incremental fees during the first 18 months of the program. Thereafter, the program will be completely self-sustaining. Keep in mind this excessive use of PAL would be based on pages of the Merchant site that have not been made compliant, which then leads to a PAL appointment to access that specific material.


What we need from Nonprofits to Participate

  1. AVATAR - Female look-a-like avatar for Marileen Rodgers, company directorClear this program with legal advisors;
  2. Accept the proposal to endorse the program;
  3. Authorize promotion use of charity logo, and name;
  4. Agree to pay the $250 fee on each donation received;
  5. Publicly endorse the program;
  6. Run one or more PSA monthly;
  7. Post the program on a charity website;
  8. Advise current business donors of the program at least once;
  9. Endorse our petition to amend current law;

Our Proposed Amendment to current ADA Law as follows;

“With respect to any ADA related lawsuit, businesses must be given a properly served 90-day notice to cure any website disability compliance issues before any lawsuit may be filed regarding ADA non-compliance.”



This program brings benefit without pain to everyone involved.

It solves an unprecedented liability for more than 25 million small businesses in America.

It will drive donations to charities focused on disability programs.



Required Charity Donation Contract:

  1. Donation Contract
    Merchant must execute a donation contract with a participating local charity and make the first agreed donation.
  2. Contract Term
    The contract must be for a minimum term of 10 years, and must automatically renew unless specifically terminated.
  3. Minimum Donation
    The minimum donation must be $1,000 annually unless otherwise specially approved by the receiving charity. We have a no Merchant left behind policy. If this means that we must help them, then we will donate on their behalf for the first year.
  4. Charitable Promotions
    The contract shall also include a promise by the company to share the subject charity with vendors and customers, add tags and links, and otherwise make reasonable efforts to promote the charity.
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