The Virtual Land Rush ~ A Big Deal

• As virtual goods continue to proliferate in online worlds
• MGM Grand – Zero Latency – Las Vegas 

Advertiser Motivation Explained

Advertisers/Merchants advertise to get prospects, in this case, visitors to come to see what they sell.

Unlike the pre-Internet world, the options for advertising on the Internet seem almost limitless. From banner ads to coupon sites, to sponsorships, end more.

But, in all these cases, the Internet makes it possible to reach massive volumes of people in seconds if done right, but hours, or days at worst. This speed and the volume of people reached in this short period is huge.

The trick is to be seen, the Merchant/Advertiser is generally already good at the CLOSE, they just need to be seen. The best have detailed personas, and they know exactly what age, gender, etc they want to reach.

Expected Number of “Clicks” Per “Clickable Hotspot”?

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What is a “Clickable Hotspot” worth to an advertiser?

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The Value Basis for Our Virtual Land

As they say, the value of “Virtual Land” is a $64,000 question and the answer will vary based on the factors that make up the specific ‘Virtual Land” being appraised. In most cases, “Virtual Land” is connected to an “Augmented Reality” [AR] or a “Virtual Reality” [VR] environment, commonly this is related to an online game world.

With our A.X.R 360 Games “Clickable Hotspots” represent “Virtual Land” that can be rented for marketing and advertising purposes.

Merchants buy “Visitor Traffic” every day to bring potential buyers to their websites. Advertising using one of our “Hotspots” is similar to using other CPC advertising networks:

• 54 Alternative Ad Networks
• CPC Advertising Networks
• In-Game Advertising Pricing and Costs
• Top 15 Mobile Game Ad Networks
• What Is A Good Cost-Per-Click (CPC)?

Land Baron Income From a “Clickable Hotspot”?

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Why Our Virtual Land is Better

In the above news tabs, you can learn a great deal about how other “Virtual Games” work, why people are spending money, etc.

What you will see is predominately a virtual game for the sake of “Role Play”. Not a bad strategy. On the contrary, it works and is making millions. We just have a different goal.

But, at a closer look, fewer are thinking of more open market commerce… like real merchant shops and advertisers. Those that are, are dabbling at best.

Some have captured commercial advertising and enjoy some income there. But it is very limited.

By contrast, our driving force is to deliver traffic to advertisers…

1. We serve merchant advertisers by delivering traffic to their websites;
2. We deliver an exciting and rewarding experience to users;
3. We deliver FREE, “No Cost” play for our in-house games.**

Our “Advertiser” based monthly income, is a more reliable and profitable income model.

Likewise, it is tied more to the real world, and real advertisers on many levels in ways that other games are not.

We believe our unique formula will drive our

“Virtual Land” prices into the virtual stratosphere.

Dynamic In-Game Advertising = $4.00 -to- $12.00 CPM

This is the most common real-time insert/remove used for most Internet advertising. This format is commonly used to deliver integrated billboards, posters, and banners into the game environment.

This works well for time-sensitive campaigns and allows for targeting methods including geo-targeting, day-parting, and targeting specific games or genres within our network.

Factors that influence the CPM rate:

• Availability of an agency/media buying discount;
• Availability of inventory;
• Overall budget/size of the campaign;

Static In-Game Advertising = $50,000 -to- $500,000

This type of advertising is programmed or embedded directly into the game. Best compared to product placement in movies or television. Once pled into a game, this advertising cannot be removed.

Pricing is generally based on:

• The level of integration;
• Expected audience size;
• Game success;
• Flat Fee Agreement;
• Requires aligning the “advertisement” with game elements;

Advergaming = $15,000 -to- $100,000

This genre of games is specifically designed to promote a brand or a product. Like In-Game advertising, this will require preparation. Typically the most expensive form of game-based advertising because it is dedicated to a single advertiser and is generally free to the user.

In effect, this type of game advertising is a promotional creation that aims to gather players around a particular brand or product so the entire cost is to the advertiser. It is possible to mitigate this cost by customizing a pre-built popular game format.

Rent Your Virtual Land in our Multiverse

Since our experience is a gamified virtual shopping experience, merchants can get valuable traffic from players/shoppers on Mahalo.Island or Peir.39, or hundreds of other A.X.R Experiences at Mahalo.Market.

The value of a player clicking a Hotspot (Virtual Land) in our game is comparable to the value of a click a merchant might buy from Google:

So, perhaps you wonder if you can sell your virtual land or other property?

• Gaming4ez Team
• Loothunt.com
• Top Virtual Goods Sites – 67 businesses

• They Like To = Win, create, compare, show-off, and challenges;
• Single-Player = Games that offer ratings, appeal to Achievers;
• Multi-Player  = Show off their skill and hold elite status to others; *a1

Also known as “Diamonds” (♦), these are players who prefer to gain “points”, levels, equipment, and other concrete measurements of succeeding in a game. They will go to great lengths to achieve rewards that are merely cosmetic.
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The more they win, the better. Achievers also expect the game to challenge them. More, they want others to share the experience and awe at their achievements in the game. These folks want badges, and they want to show them off. They will figure what badges they don’t have and get them.

*a1 – Microsoft’s Xbox Live utilizes the Gamerscore to reward Achievers, who can get points by completing difficult “Achievements” in the various games they purchase. They can, in turn, compare themselves to other gamers from around the world.

• They Like To = Explore, curate, review, and rate or vote;
• Single-Player = Paying attention and solving puzzles, find your way out, etc;
• Multi-Player  = Become bored when they have experienced its content;

Explorers, dubbed “Spades” (♠) for their tendency to dig around, are players who prefer discovering areas and immerse themselves in the game world. They are often annoyed by time-restricted missions as that does not allow them to traverse at their own pace. They enjoy finding glitches or a hidden easter egg.
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Naturally curious, they enjoy the discovery and the process of things. They are the treasure hunters that turn one every stone and find every secret. The Explorer discovers the wrong way, rather than experiencing a ‘failure’. Some feel the need to map the experience and share the secrets with others.
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They are also content creators, that enjoy and share the twists and turns of the journey. For these, it’s useful to have an overreaching narrative, then craft an experience that gives an ‘Epic Meaning’ to the game.

• They Like To = Troll, cheat, hack, heckle, and harass;
• Multi-Player = Cause mayhem, pitting one’s skills against other players;

Clubs” (♣) is an accurate moniker for what the Killer likes to do. They thrive on competition with other players and prefer fighting them to scripted computer-controlled opponents.

Clearly, the disruptive force in multi-player games is the player that uses any trick to complete. The Killer has only one goal, to win. Not a lot of positive words for Killers, they are ingenious for workarounds and hacks.

Generally, you want to avoid these players. They seldom help your game.

• They Like To = Comment, help, greet, share, and gift;
• Single-Player = Objective explore and be find the game secrets;
• Multi-Player = Provides limitless potential for new relationships;

There is a multitude of gamers who choose to play games for the social aspect, rather than the actual game itself. These players are known as Socializers or “Hearts”. (♥) They gain the most enjoyment from a game by interacting with other players, and sometimes, computer-controlled characters with personality. The game is merely a tool they use to meet others in-game or outside of it.

The Socializer is the Ambassador of the games, and will happily congratulate others on achievements. They will spark discussions and comment and share opinions freely. They don’t play for their own pleasure they seek social interaction. These folks are best attracted to multi-player games. The Socializer comes to the rescue when other players need advice or class to the game.

These are predominately people that are killing some time. They are on a break, commenting, or relaxing after work. These people are not strongly vested in the game, they just want quick, easy, entertainment.

Complex strategy games on Monday, and puzzles on Wednesday, they are often not committed to a single game but do prefer the casual game.

• Casual gamers = puzzle, strategy, scavenger/treasure hunt;
• 49% American committed player 13% occasional gamers;
• Occasional player play 1+ monthly;
• Hyper-Casual Gamers = more a biz model than a gaming genre;
• Most puzzle players are millennials 54+ not so much, 18-24 very popular;
• Mostly women;
• Most popular with affluent players income $250k+, more purchasing power;
• Strategy games = 18-24 + 35-54, 17% Male vs. 15.8% female;
• Strategy games = 30% make $250k+ smallest group under $50k;
• Strategy games = mostly educated, high income, west coast;
• Gamers = 18-24 = 33% | 25-34 = 40% | 35-44 = 25% | 45-54 = 18%
• Big earners play more 65% earning $250k+ = Play one+ times daily;

Deep divers, live and breathe the game. They will play during conversations, during lunch, or at a party. They know every release and plan to be first in line for the next upgrade.

They socialize with other players on FB and a minor smartphone glitch is a really big deal.

These folks tend to dabble, and they are not rushing the play the latest games, they play when in the mood. They tend to stick to a specific genre, and many were previous hardcore gamers that just choose to limit their playtime more than previously.

These folks tend to associate gameplay with building relationships and they enjoy multi-player games with friends and family. They enjoy game-related trivia, and they tend to be competitive and enjoy beating friends at the game.